Your Selected Modules
This preview has been curated to show two modules from Section 2: Brand Building Blocks. All other modules are visible below as they appear in the full program. This is a demo only.
Full Curriculum
20 modules across 3 sections. Two are open for this preview.
Foundations
The Power Of Your Brand
Why brand thinking is the most underutilised lever in business — and what changes when you finally get it right.
9:36
What is a Brand
The real definition of brand, beyond logo and colour. Understand what actually makes a brand work — and why most get it wrong.
16:14
Why Brands Matter More Than Ever
How the market has shifted and why brand is now the last sustainable competitive advantage in a world of commoditised products.
6:52
Whole Brain Thinking
An introduction to the Herrmann Brain Dominance Instrument (HBDI) — how the brain processes information, and why it matters for brand strategy.
13:43
Whole Brand Thinking
Applying whole brain thinking to brand. How the four thinking quadrants map to brand elements and why this changes everything.
11:54
Rational & Emotional Engagement
How great brands activate rational and emotional responses simultaneously — and why most brands only ever hit one side of the brain.
9:15
Brand Building Blocks
Higher Purpose
Why brands need a reason for being that goes beyond the product. How to find and articulate a purpose that genuinely drives decisions.
12:29
Brand Promise
What a genuine brand promise is and is not. How to articulate the commitment your brand makes — and actually keep it.
11:24
Brand on a Page
Distilling your entire brand strategy into one clear, usable document. The framework that keeps every decision aligned.
9:10
Brand Symmetry
How all brand elements work together — or quietly undermine each other. The concept of consistency across every rational and emotional touchpoint.
9:00
Brand Touchpoints
Every place your brand shows up. How to audit your touchpoints and close the gaps between what you promise and what people experience.
7:50
Workshop Tools
Workshop Overview
Introduction to the seven WBA workshop tools and how to use them — whether you are working on your own brand or facilitating for a client.
10:35
Workshop Tool: Brand Belief
Define the core belief that sits at the heart of your brand. The foundation every other brand decision gets built on.
7:00
Workshop Tool: Brand Star
Map your brand across five key dimensions. Find where it is strong, where it is weak, and where the biggest opportunity lies.
16:37
Workshop Tool: Brand Trajectory
Where is your brand headed? Define your future-state brand and build a strategy that closes the gap between now and where you need to be.
6:17
Workshop Tool: Brand Archetypes
Use archetypes to define your brand personality with precision. Select the right archetype and apply it consistently across every channel.
12:38
Workshop Tool: Claim, Value, Proof
Structure your core brand proposition so it lands. The three-part framework that makes big claims credible and conversion-ready.
11:21
Workshop Tool: The 5 Whys
Root cause analysis applied to brand. Get beneath the surface and find the real reason your brand exists — and why it matters.
10:32
Whole Brain Branding Review
Bring it all together. See how every module connects into a unified brand system and lock in the thinking before you apply it.
12:59
Whole Brand Exercises
Practical exercises to apply the full WBA framework to your own brand. Do the work. This is where theory becomes strategy.
14:21